Empowering Through Campaign Design
Client
Girls I Rate
A campaign for GIR Academy’s Future Hitmaker Masterclass, created in partnership with PRS for Music to support and elevate women in the music industry.
The challenge was to design a visual system that felt bold, accessible, and engaging, while clearly communicating the opportunity and encouraging participation.
The result is a high-energy campaign that translates seamlessly from digital promotion to live event environments.
Scope of Work
Clear Communication.
The campaign needed to present key information quickly and effectively, using strong hierarchy and clear calls to action to drive engagement and sign-ups.
Empowering Visuals.
Bold and confident graphics were developed to resonate with emerging artists, creating a tone that feels inclusive, supportive, and forward-looking.
Social-First Approach.
Content was designed for digital platforms, ensuring visibility and consistency across social media while maintaining a strong and recognisable identity.
From Screen to Space.
The visual system extended into the physical event through stage backdrops and signage, creating a cohesive experience from online promotion to the live environment.
